Who we are
Nice Wach is an animation and motion design studio specializing in commercial content for technology companies and global brands.
Founded by Franco Garcia Quevedo, we've spent 15+ years turning complex ideas into clear, compelling visual stories — from 30-second ads to full campaign systems.
We work lean: a senior creative director leading a curated team of animators, illustrators, and motion designers, assembled specifically for each project. No bloated teams. No unnecessary overhead. Just sharp creative work, on time and on brief.
How we work
Every project starts with strategy and ends with a deliverable that works — not just looks good.
We direct, we don't just execute. Our strength is translating business goals into creative that actually performs. Whether it's an explainer that reduces churn, an ad that converts, or a brand film that tells your story — we approach every brief as a strategic problem, not just an aesthetic one.
We work fast without cutting corners. Our lean model means you get senior attention on every project. No account managers relaying messages. No juniors learning on your budget. You work directly with the people making the work.
We scale to the project. Need a single explainer? We're a focused team of 3. Need a full campaign? We assemble the right specialists. You never pay for capacity you don't need.
What we do
Explainer Videos
Product explainers, onboarding videos, feature launches. We make complex things simple and memorable.
Campaign & Ad Production
Animated spots for digital, social, and broadcast. From concept to final delivery across all formats.
Motion Design
Brand animations, UI motion, social content, logo reveals. Systematic, on-brand, and scalable.
Creative Direction
We partner with agencies and in-house teams as external creative directors for animation and motion projects.
Brands we've worked with
Niceabilities
Design
Illustration
Animation
Art Direction
Creative Direction