We worked along draftLine Agency to develop this very fresh campaign for Corona.
#RelaxALittle takes part in the middle of a stressful context, where enjoying a beer with good company (yes, even your dog) turns out to be the simple yet perfect solution for information overload and anxiety.
The idea was to tell a two part story where characters find themselves in specific home stressful situations. Using the characters movement as our point break we showed that inner-peace is one beer away.
The project consists of 7 animated videos with different versions for each social media platform. We started the process in September, when small meetings were allowed in Argentina. Our first approach was a full-color look. Then we transition to a more minimal color palette using only the brand's tones.
The challenge here was to convey without using any text or VO the sense of stressful situations vs a relaxed situation enjoying a beer.
This is our process. For relaxing times, make it Corona time!
Enjoy!
Agency
draftLine
Creative Direction
Nice Wach
Design and Illustration
Nice Wach
Animation
Nice Wach
Music and Sound Design
Patricio Romero
Client
Corona
Year
2020
