We teamed up with draftLine Agency to create a super fresh campaign for Corona.
The #RelaxALittle campaign is all about taking a break from the stress and craziness of life. Sometimes, all you need is a beer (and maybe your furry friend) to escape from information overload and anxiety.
The concept was simple: tell a two-part story where characters find themselves in stressful situations at home. By using their movements as our guide, we showed that inner peace is just one beer away.
The project includes 7 animated videos, each with different versions tailored for specific social media platforms. We started working on this project back in September, when small meetings were allowed in Argentina. Our first approach featured a full-color look, but we eventually transitioned to a more minimalist color palette that only used the brand's colors.
Our biggest challenge was conveying the sense of stressful situations versus a relaxed state without using any text or voice-over.
And that's how we made it happen! So, when you need to unwind, just remember to grab a Corona.
Enjoys!
Agency
draftLine
Creative Direction
Nice Wach
Design and Illustration
Nice Wach
Animation
Nice Wach
Music and Sound Design
Patricio Romero
Client
Corona
Year
2020
