We worked along draftLine to develop this very fresh campaign for Corona. 

#RelaxALittle takes part in the middle of a stressful context, where enjoying a beer with good company (yes, even your dog) turns out as the simple yet perfect solution for information overload and anxiety.

The idea was to tell a two part story where characters finds theirselves in specific home stressful situations. Using the characters movement as our point break we showed that inner-peace is one beer away.

The project consists of 7 animated videos with adaptations for each platform. We started the process in September, when small meetings where allowed in Argentina. Our first approach was a full-color look. Then we transition to a more minimal color palette using only the brand's tones. 

This is our process. For relaxing times, make it Corona time!

Enjoy!
 



Agency
draftLine

Creative Direction
Nice Wach

Design and Illustration
Nice Wach

Animation
Nice Wach

Music and Sound Design
Nice Wach

Client
Corona

Year
2020






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