We worked along draftLine Agency to develop this very fresh campaign for Corona.
#RelaxALittle takes part in the middle of a stressful context, where enjoying a beer with good company (yes, even your dog) turns out to be the simple yet perfect solution for information overload and anxiety.
The idea was to tell a two part story where characters find themselves in specific home stressful situations. Using the characters movement as our point break we showed that inner-peace is one beer away.
The project consists of 7 animated videos with different versions for each social media platform. We started the process in September, when small meetings were allowed in Argentina. Our first approach was a full-color look. Then we transition to a more minimal color palette using only the brand's tones.
The challenge here was to convey without using any text or VO the sense of stressful situations vs a relaxed situation enjoying a beer.
This is our process. For relaxing times, make it Corona time!
Design and Illustration
Music and Sound Design