Together with Frávega we worked on a campaign for Argentina's Mother's Day. We made 5 spots for their digital channels. The purpose was to drive users to the client's website. We thought short playful animations inviting people to finish watching and avoid skipping them. We generated mechanisms (Tiny Machines) where all the elements that form them guide us and captured our attention until the end, when we reveal a gift option for Mom. We had a lot of creative freedom so it was a project in which we really had fun working and we are very happy with the final result.
First Sketches
Style Frames
Interactive Intros
Still Frames / Final Look
Final Video
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