![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/055788ca-870e-4463-bc0d-f3fa1f8827a2_rw_1920.jpg?h=46880089ef9c97dbb74d8cec0fed1e3f)
Together with Frávega we worked on a campaign for Argentina's Mother's Day. We made 5 spots for their digital channels. The purpose was to drive users to the client's website. We thought short playful animations inviting people to finish watching and avoid skipping them. We generated mechanisms (Tiny Machines) where all the elements that form them guide us and captured our attention until the end, when we reveal a gift option for Mom. We had a lot of creative freedom so it was a project in which we really had fun working and we are very happy with the final result.
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/bfe1ac11-7f57-4d9f-9fa8-56f91337b37b_rw_1920.jpg?h=082b287584a62d18116c8cb8efb00bdf)
First Sketches
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/03a8e2a7-155d-4004-8bba-37f506253077_rw_1920.jpg?h=88c63bee41bc053bd6cf37461da88987)
Process
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/6e309e0e-b9d4-4aeb-b7ca-6db9dfb91d41_rw_1920.jpg?h=4a84bfb7a706ab928b3ae3d1142d993e)
Style Frames
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/89d6651c-9039-4beb-b63c-4aa67a054b9c_rw_1920.jpg?h=26744cc2d98e93067b02466a13980685)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/070c9ff3-4b9c-48a2-b449-7ea610405f0d_rw_1920.jpg?h=646b9a10b316201d31f2f6311fcf4d83)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/7ecf4c6e-572d-4c9d-92ba-373d7da225c6_rw_1920.jpg?h=60c2156eb8c49cd638102327c800f6db)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/66519c76-7594-439e-ac38-585e542bd381_rw_1200.jpg?h=3ba51096981bfd55574c3ca8696efe22)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/860d2c39-97d9-4161-94f4-4df50634ac59_rw_1200.jpg?h=440c06d72d2fbee16b1ded736a4286a0)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/1d5e570a-02ea-46e0-bfcc-f251536a9a96_rw_1200.jpg?h=4f25c81e580473a650613256c77dbed0)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/83715994-3412-4466-9c35-4283e8e53db3_rw_1200.jpg?h=43e92b902317006d4a5c5c3dc3062588)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/e7bbde46-58c2-4361-a113-cc2b932968c1_rw_1200.jpg?h=dbfc00ab3a140ab648562bb9fbc3a438)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/e3899866-52b7-44ad-a349-34608bbc13ff_rw_1920.jpg?h=fac30998811cacd921a93bbc6296bdf3)
Animation
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/90bb1869-d40b-4fd7-ac2a-c07325521b9d_rw_1920.jpg?h=534a99a73a2955c2c45d2403fb01db06)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/32f3ae3d-32a1-42ca-84fd-2b114b0bd007_rw_1200.gif?h=af08531605ac1cc14e2088ff78a5ec22)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/ff5ad1b6-7412-4cc4-ae38-c65138f0ea02_rw_1200.gif?h=d39307aef517738800e578e68fcac957)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/5923510e-86ac-4cd2-bc2d-a7e74c3161a0_rw_600.gif?h=7d7cf80727655860fe8f9a8c36ddaf45)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/4745cd46-cb2c-4cf2-bb1c-be72a3b6cda9_rw_600.gif?h=32c52a34794edd4ac5a0cc56a0cf1c52)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/0e70ebc4-0834-46aa-86d1-26ab49103cc1_rw_1920.jpg?h=d8a917976309fea994786c8218320f37)
Interactive Intros
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/8f1b4a30-5d27-4103-8a01-70bb4f1e0d54_rw_1920.jpg?h=81c1698c74019230c4cdfd3019d211e3)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/e425f36f-6e5b-42c1-8862-13ac68cbebb6_rw_1200.gif?h=1e1e37693bfea0f129a974554a666dea)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/654a1d78-c0b2-499c-8057-97dbcce8c246_rw_1200.gif?h=cb7299569a1054e6f4b1866d5552ebb5)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/60384591-4d90-46d6-88fb-79e60af3d1e4_rw_1200.gif?h=ddd607d878b0747c9079e923fdc5a376)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/7872cd94-6d36-4ad1-96ea-13b31b00c4ca_rw_1200.gif?h=39a609f5e8087351d71f2e2f5be3b913)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/8a74fe4e-bd3d-4e7c-a2ce-fb0861617e2f_rw_1920.jpg?h=b6f5e68e7b12ac9a76e2e975b2f25091)
Still Frames / Final Look
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/4e52d10f-1adc-4b2f-a0f4-af3699d6a116_rw_1920.jpg?h=9873e3735b843c62e956c5b54fc3cdb1)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/9cdd9b7c-80f8-49fb-ab80-c385e54f4d11_rw_1920.png?h=eca615c30bab466fe4cf3851554add11)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/bd9cc034-0767-4a2b-b11e-7ff79ebab986_rw_1920.png?h=7cf28c7117031fe2657f776e8a849538)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/d04d286f-9f05-42e5-932d-12515a47ad86_rw_1920.png?h=04ea655fca98090fc30f39f1c81f7bc2)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/a47f1b29-d6a8-45ca-a36f-2bb9484614fb_rw_1920.png?h=2203de47e969adc19058035cbd3f74f2)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/a0ac4e2d-060d-43c8-a997-a4f059384e6a_rw_1920.png?h=1e79209c78bfb228304d1edf48456782)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/b4bfbee6-261b-46e3-b7c2-5809458bdedb_rw_1920.png?h=a73d7ef3092f5244142689d508ad811d)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/c27fb424-14e9-4692-9d22-c33743b1f61a_rw_1920.png?h=e72ea66a4ba77209fbab8f405f928f06)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/85865d5d-693e-4832-8a43-e84750fe20dd_rw_1920.png?h=1f9cca85e7907c246d25821337152397)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/1e360403-16c4-4b9c-9941-fbd87747bbe6_rw_1920.png?h=3ffeaeceeb93606ffb09e08ea3cceb53)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/a02cc8c3-ade7-47be-b27f-61fc628d614c_rw_1920.png?h=75827fc5e91463f6cedad607c01fa2d3)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/d92de59f-82f8-4562-8a54-74d0b4a076e1_rw_1920.jpg?h=ff69977fff7def4d988aa1e1a1097661)
Final Video
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/5714fea6-16bc-434a-a036-8db4c7ea5758_rw_1920.jpg?h=863dc08d6edf6417a31b0b2156af3a6a)
![](https://cdn.myportfolio.com/29854cef-f50e-4d67-b6ce-09f05ade2b30/30f7baf9-8b4e-44d0-9d68-3e272399057a_rw_1920.jpg?h=5b18bf83893ea30a024f69191f5be5c1)