CLIENT: KFC LATAM / CARIBE
DIRECTOR: SANTA LEMOS
AGENCY: OGILVY MIAMI
PROD: FIGHT FILMS
POST, ANIMATION & 3D: NICE WACH
AGENCY: OGILVY MIAMI
PROD: FIGHT FILMS
POST, ANIMATION & 3D: NICE WACH
We decided to visit the filming set to explore the possibility of linking animation directly with live-action video. This way, we could avoid having to magically solve problems in post-production. Working alongside talented people made it a great experience.
TECHNIQUES /
MULTISCREEN
Okay, so the point of this campaign was to bring back some of those good old feels without making it seem like it's from the stone age. We wanted it to be cool and hip so even the young bucks could dig it. So, we came up with this window system that mixes some classic stuff from ancient operating systems like Windows 98 with some new and groovy features.
3D/
We made a bunch of 3D 8-bit emojis that bring that retro vibe to any situation while still feeling totally fresh. And just for kicks, we even tackled the challenge of designing a realistic 3D scene with a bucket floating in space. How cool is that?
Scene 01 / Swipe Game
Final Scene
Scene 02 / Drone Shot
Original Shot vs Composed Shot
Original Shot vs Composed Shot
Final Scene
CEL ANIMATION/
Okay, listen up: we decided to run with this old-school 2D animation technique to really make the actors' movements and the product pop. And when we had to tell this crazy metaphorical story, we went all out with some fully animated scenes.
Scene 03 / Bucket Zoom In
Style Frames
Final Scene
Scene 04 / Fairy
Character Development
Style Frames
Final Scene
Scene 05 / Sprinkler
Style Frames
Scene 06 / Bucket Pots
On Set
We decided to make one shot with all the pots and one without them so mask the morphing.
Style Frames
Final Scene
MOTION/
Okay, so the text was, like, really important because the client wanted to connect all the random footage with the campaign slogan. That way, every video would be seen as part of the same thing, you know?
INTRO/
Alrighty, so we wanted to make sure all our videos were part of the same campaign. To make that happen, we came up with a super fun intro that gets you pumped for what you're about to watch. The tricky part was finding something that gives you those sweet Windows 98 vibes, but still looks totally rad.
Style Frames
OUTRO/
So we made these cool emojis for every video, using some of the stuff we saw in the movie before.
Thanks!!
